• energetica covers
  • energetica page spread 1
  • energetica page spread 2
  • energetica page spread 3
  • energetica page spread 4
  • energetica page spread 5

Following WMUD”s work on the Energetica Placemaking Guidance we were asked to produce three documents for Energetica using the branding and presentation developed by the excellent Small Back Room design agency.

As the main client, Scottish Enterprise was keen to have a document capable of persuading many organisations and companies to sign up to the Energetica principles. We developed a series of graphics illustrating principles which would guide development.

The documents were set in Gotham by Hoefler and Frere-Jones with a limited palette consistent with the overall Energetica branding guidelines. This produced a set of guidance documents which is consistent, clean and easy to understand.